About Luxe Baby

Parenthood begins in a season of profound change.

The earliest weeks and months with a newborn are tender, transformative, and often quieter than expected. Luxe Baby Custom Newborn Care was created to support parents through this very special time.

We believe the newborn stage deserves care that feels calm, informed, and free of pressure. Questions will arise. Sleep will fluctuate. Emotions may run close to the surface. Our role is to offer reassurance and perspective—helping parents move through this season with confidence rather than overwhelm.

Our philosophy is rooted in gentle, evidence-based principles and responsive, respectful care. We honor each baby’s developmental rhythm and each family’s values, approaching early parenthood with intention, integrity, and trust. This is not about doing things one “right” way. It is about supporting families as they find their way, with peace of mind and a sense of steadiness that carries them forward.

A Note from Our Founder

Dear Parents,

I’m Marisa. For three decades, I’ve had the privilege of caring for babies and supporting parents during one of the most meaningful times of their lives. I am a Newborn Care Specialist, a CAPPA-trained Postpartum Doula, and a Sleep Consultant.

This work has brought purpose and fulfillment to my life. Being there for a parent who is struggling, or is exhausted from sleepless nights, is what continues to guide me. This is more than a job — it is my true calling.

I believe in a gentle and responsive approach to newborn care, and that supporting parents with tailored guidance is key to their success. My goal is to help parents recognize their baby’s natural rhythms, so there is more peace and better rest for all.

I’m also incredibly proud that my daughter has followed in my footsteps, continuing this work with the same heart and care.

I created Luxe Baby so parents would have a place to turn during this tender season — a place where you can feel supported as you find your way into parenthood.

Warmly,

Marisa

Our Unique Approach

  • 01. Intuitive Newborn Care

    At Luxe Baby, we believe in the power of intuition when it comes to newborn care. Our approach is grounded in understanding and responding to each baby's unique cues and needs, fostering a nurturing environment that adapts to the rhythm of your family. This personalized care ensures that both baby and parents feel supported, and connected.

  • 02. Gentle Sleep Solutions

    Sleep is not just a necessity; it's a journey of learning and adaptation for your newborn and you. Our gentle sleep solutions are tailored to the developmental stage of your baby, combining gentle sleep conditioning with strategies that respect your baby. This approach not only improves sleep patterns but also enhances overall well-being and family harmony.

  • 03. Empowering Parental Confidence

    Our goal at Luxe Baby extends beyond newborn care; we aim to empower parents with knowledge, skills, and confidence. Through compassionate support and education, we equip parents to make informed decisions, understand their baby's development, and foster a deep bond with their infant. This empowerment transforms the parenting experience into one of joy and confidence.

The Cozy Factor™:Built Into Every Service We Provide

At Luxe Baby Custom Newborn Care, The Cozy Factor™ is the foundation of everything we do. This proprietary approach ensures your baby is supported in a calm, secure, and deeply attuned environment from the very beginning.

When babies feel safe and reminded that their needs are consistently met, they develop trust, emotional security, and confidence. This creates more peaceful days, more restful nights, and a greater sense of ease for your entire family.

The Cozy Factor™ is seamlessly woven into every service we provide, including in-home newborn care, overnight support, virtual guidance, and travel assistance. It is not an add-on. It is our standard.

When you welcome Luxe Baby into your home, you receive more than newborn care. You receive thoughtful, expert support grounded in connection, responsiveness, and trust.